COD: Redesign
A redesigned marketing landing page for Call of Duty: Black Ops, focused on creating a more immersive, cinematic, and conversion-driven experience. The redesign enhances visual hierarchy, strengthens storytelling, and improves pre-order call-to-action visibility while maintaining the bold, tactical identity of the franchise.
Industry
Gaming
My Role
UI/UX Design
Project Type
Website
Project Timeline
Nov 2024
The Challenge
The original layout felt content-heavy and visually dense, making it difficult for users to quickly focus on key actions like Watch Trailer and Pre-Order. Important narrative elements competed for attention, and the visual flow between sections lacked cohesion. The challenge was to maintain the franchise’s intense identity while improving clarity, hierarchy, and engagement.
What I did?
As the UI/UX designer, I led the visual redesign, restructured the information architecture, improved CTA placement strategy, defined the updated color system, and enhanced overall usability while staying aligned with the Call of Duty brand identity.
The Solution
I redesigned the page with a stronger hero focus, clearer CTA prioritization, and structured content flow. Sections were reorganized to guide users from hype → story → gameplay → characters → conversion. I improved spacing, image scaling, and contrast to reduce clutter while preserving the gritty, military tone.
